TRONA G E N C Y
Google Ads, Meta Ads, e-commerce, websites, analytics and systematic business growth.
Google Captures Demand, Meta Creates It: Combining Channels in E-commerce. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreHow to Read a Very High-ROAS Case Study Without Drawing the Wrong Conclusion. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreE-commerce Retention: Why a Repeat Purchase Is Often Cheaper Than a New Customer. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreFollowers Are Not Sales: How to Calculate Launch Payback. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreLead-to-Payment Below 20%: Finding the Gap Between Advertising and Sales. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreHow Many Students Can Your Team Handle? Calculate Capacity Before Advertising. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreB2B With Google Ads: When One Client Can Repay a Year of Advertising. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreB2B Catalogue Landing Pages: Collecting Wholesale Leads in Exchange for Pricing. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreSEO for Manufacturers: Valuing a Single Commercial Search Query. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
Read moreMarketing Partner vs Vendor: What the Difference Means for Business. A practical TRON guide to measurement, common mistakes and connecting the decision to CAC, the funnel and real revenue.
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