Campaigns without economics
Without a target CAC, the algorithm optimises ad events rather than profit.
GOOGLE ADS (PPC)
Google leads with predictable CAC — without irrelevant spend or random bid increases
For businesses with a clear product and existing search demand. Search captures high-intent queries while remarketing brings back people who already showed interest.
FAMILIAR?
Clients come to us with these problems
“Ads are running, but profitable enquiries are unclear.”
“Search spend leaks into irrelevant queries.”
“Reports show clicks but too few qualified enquiries.”
“You need a budget and CAC range before scaling.”
“Search terms and negatives have not been cleaned for too long.”
WHY THE OLD WAY FAILS
What we work against
Automation without clean conversions
Bid strategies need reliable signals; weak conversions create weak decisions.
One structure for everything
Different products, geographies and intentions need different budget and query logic.
Optimising only CPC
A cheap click is irrelevant if it does not become a qualified enquiry or sale.
OUR METHOD
Our method — 5 steps
Not “launch and see”, but a repeatable decision system.
Economics and targets
Set margin, acceptable CAC/CPA, priority products and optimisation events.
Conversions and analytics
Validate GTM, GA4 and Google Ads conversion tracking, separating real business outcomes from micro-events.
Search structure
Build keyword clusters, negatives, geo logic, ads and groups around user intent.
Remarketing
Bring back visitors who already interacted with the site or offer without mixing them into cold search demand.
Optimise and scale
Clean search terms, reallocate budget, test landing pages and scale only where the economics remain healthy.
TRANSPARENT
What is usually included
✓Google Ads and conversion audit
✓Search campaigns and negatives
✓Search-query control
✓GTM + GA4 + Google Ads conversions
✓Remarketing and audiences
✓Ad and keyword optimisation
✓Bid and budget optimisation
✓Regular CAC and outcome reporting
HONEST FIT
Who it fits — and who it does not
Good fit
- Clear product and Google demand
- Enquiries or purchases can be measured
- Campaigns can collect enough data
- You need controllable CAC, not just traffic
Not a fit
- No validated product or sales
- Conversions cannot be tracked
- You require a guaranteed ROAS regardless of market
- You expect a result in 2–3 days without data
TRON Agency
Reviews
D
Daria Levchenko
★★★★
The website and campaigns were reviewed before launch, with a clear plan and sensible priorities. The explanations were easy to follow.
S
Sofia Bondar
★★★★★
We asked for help with Meta Ads. The team prepared several ad concepts and walked us through the first tests. Communication was straightforward.
O
Olena Myronenko
★★★★★
Our dental project needed an approach tailored to the services. We appreciated the attention to detail and regular discussions of campaigns and landing pages.
A
Artem Savchenko
★★★★★
We received help with Instagram advertising from concepts to launch. The focus went beyond reach to whether the audience matched our product.
A
Anna Kovalenko
★★★★★
The tracking setup made enquiry journeys and advertising events easier to understand. The team explained the useful metrics and how to read the reports.
I
Iryna Doroshenko
★★★★
We received clear recommendations for the website structure and service pages. Breaking the work into stages made it easier to plan the next changes.
FAQ
Frequently asked questions
How much is Google Ads (PPC) management?
$350 per month. Advertising spend is separate.
What is included in Google Ads (PPC)?
Search, query and negative-keyword control, conversions, remarketing, bid optimisation and budget optimisation.
Do you manage Search campaigns?
Yes. Search is the core of this service: intent-based structure, query control and continuous removal of irrelevant traffic.
Can you work with an existing account?
Yes. We audit structure, conversions, search terms and spend first, then keep what works and rebuild weak parts.
How long before the first conclusions?
Useful signals usually appear within 2–4 weeks; stable optimisation needs a longer period.
Do I need a separate website?
Not always. If your existing site is fast, tracks conversions correctly and does not lose demand, we can use it.
Do you configure remarketing?
Yes, when there is enough audience volume and it fits the business objective.
Do you guarantee a specific ROAS?
No. We forecast and manage the process, while the final result also depends on market, product, price, website and sales.
PRICE
How much it costs
Advertising spend is separate. Final scope is agreed before launch.
Google Ads (PPC) setup: contextual and search advertising
Google Ads setup for business: Search campaigns, contextual advertising, semantics, negative keywords, remarketing, GA4/GTM and conversion tracking. We optimize bids and budget for leads or sales, remove irrelevant traffic and scale effective campaigns.
✦ Event offer: Halloween
What is usually included
✓ Google Ads and conversion audit✓ Search campaigns and negatives✓ Search-query control✓ GTM + GA4 + Google Ads conversions✓ Remarketing and audiences
TRON / SERVICES
