PMax without feed quality
Automation cannot fix a weak feed, incorrect prices or bad conversion signals.
E-COMMERCE
E-commerce acquisition as one system: Shopping + Performance Max + Meta Catalog
For online stores that need product feeds, Merchant Center, Google and Meta connected to real revenue and margin.
FAMILIAR?
Clients come to us with these problems
“Merchant Center keeps producing errors.”
“PMax spends money but profitable products are unclear.”
“Meta Catalog is disconnected from Google and reporting.”
“ROAS looks healthy but margin says otherwise.”
“The catalogue is large while spend concentrates on a few items.”
WHY THE OLD WAY FAILS
What we work against
Same strategy for every SKU
Margin, demand and stock differ; product groups need different control.
ROAS without profit
A high ROAS can still be weak for low-margin products.
Google and Meta in silos
Disconnected channels hide blended CAC and repeat purchases.
OUR METHOD
Our method — 5 steps
Not “launch and see”, but a repeatable decision system.
Catalogue and economics
Map assortment, margin, average order value, feed quality and product priorities.
Merchant Center
Configure feed source, diagnostics, attributes, pricing and site consistency.
Shopping + Performance Max
Run product campaigns segmented around categories, margin and data quality.
Meta Catalog
Connect the catalogue and dynamic acquisition/remarketing scenarios.
CRO and scaling
Look beyond media: product pages, checkout, speed and order handling all affect CAC.
TRANSPARENT
What is usually included
✓Merchant Center and diagnostics
✓Product feeds and attributes
✓Google Shopping
✓Product-focused Performance Max
✓Meta Catalog / dynamic ads
✓GA4/GTM and Purchase events
✓Product and margin segmentation
✓Product-page and checkout CRO
HONEST FIT
Who it fits — and who it does not
Good fit
- Online store with a working catalogue
- Margin and sales data are available
- Purchase and revenue can be tracked
- Feed and site issues can be fixed
Not a fit
- Stock/pricing is unstable
- Catalogue cannot be synchronised
- Sales are not tracked
- Advertising is expected without access to store data
TRON Agency
Reviews
D
Daria Levchenko
★★★★
The website and campaigns were reviewed before launch, with a clear plan and sensible priorities. The explanations were easy to follow.
S
Sofia Bondar
★★★★★
We asked for help with Meta Ads. The team prepared several ad concepts and walked us through the first tests. Communication was straightforward.
O
Olena Myronenko
★★★★★
Our dental project needed an approach tailored to the services. We appreciated the attention to detail and regular discussions of campaigns and landing pages.
A
Artem Savchenko
★★★★★
We received help with Instagram advertising from concepts to launch. The focus went beyond reach to whether the audience matched our product.
A
Anna Kovalenko
★★★★★
The tracking setup made enquiry journeys and advertising events easier to understand. The team explained the useful metrics and how to read the reports.
I
Iryna Doroshenko
★★★★
We received clear recommendations for the website structure and service pages. Breaking the work into stages made it easier to plan the next changes.
FAQ
Frequently asked questions
How much is e-commerce management?
$900 per month. Ad spend and external services are separate.
Which channels are included?
The core stack is Google Shopping/Performance Max plus Meta Catalog; exact structure depends on the store.
Do you configure Merchant Center?
Yes: product source, attributes, diagnostics and basic store consistency for shopping ads.
Do I need a product feed?
Yes. Shopping/PMax requires a reliable product-data source; format depends on your platform.
Do you work with Meta Catalog?
Yes, including catalogue connection and dynamic product scenarios.
How do you measure results?
Revenue, margin, CAC/CPA, ROAS and data quality — not clicks alone.
Can you improve checkout/product pages?
We can recommend and implement CRO changes within an agreed technical scope.
Can we start with Google only?
Yes. Meta can be added later after analytics and catalogue quality are ready.
PRICE
How much it costs
Advertising spend is separate. Final scope is agreed before launch.
Online store advertising: Google Shopping, Performance Max, Merchant Center
Online store advertising setup: Google Merchant Center, product feed, Google Shopping, Performance Max, remarketing and Meta Catalog. We prepare product data, validate conversions, optimize budget for sales and ROAS, and scale profitable product groups.
✦ Event offer: Halloween
What is usually included
✓ Merchant Center and diagnostics✓ Product feeds and attributes✓ Google Shopping✓ Product-focused Performance Max✓ Meta Catalog / dynamic ads
TRON / SERVICES
