CTR as the primary KPI
Strong CTR does not guarantee lead quality or purchases.
META ADS
Meta Ads as a controllable sales channel — without endless “try another creative” loops
Facebook and Instagram work best when creative, audience, Pixel/CAPI, website and lead handling are connected.
FAMILIAR?
Clients come to us with these problems
“Leads arrive, but sales says quality is weak.”
“Creative fatigues and costs rise.”
“Pixel and CRM tell different stories.”
“Budget increased while unit economics worsened.”
“Remarketing exists but does not bring buyers back.”
WHY THE OLD WAY FAILS
What we work against
Creative without hypotheses
A random stream of ads cannot replace structured testing by segment, pain point and offer.
Pixel without CAPI
Browser-only events are increasingly insufficient for reliable optimisation.
Scaling in one jump
Large budget jumps can break a working setup; we scale around CAC/ROAS limits.
OUR METHOD
Our method — 5 steps
Not “launch and see”, but a repeatable decision system.
Offer diagnosis
Define margins, audience, constraints and the real value of the target action.
Pixel + CAPI
Validate events, deduplication, Lead/Purchase and server-side data delivery.
Creative hypotheses
Test different messages, pains, evidence and formats rather than random “nice ads”.
Campaign structure
Separate cold, warm, retargeting and repeat-purchase logic so budgets do not compete blindly.
Optimisation
Turn off weak combinations, strengthen winners and feed lead-quality insights back into media decisions.
TRANSPARENT
What is usually included
✓Business Manager and Ads Manager audit
✓Meta Pixel + CAPI validation
✓Campaign and budget structure
✓Audiences, lookalikes and remarketing
✓Creative strategy and testing
✓Frequency, CPM, CTR and CAC monitoring
✓Landing-page connection
✓Regular optimisation and reporting
HONEST FIT
Who it fits — and who it does not
Good fit
- Validated product and known margin
- You need leads or sales from Facebook/Instagram
- You can test offers and creative
- You can provide feedback on lead quality
Not a fit
- You only want followers without a business target
- Creative or offers cannot be changed
- Target actions cannot be tracked
- You require a guaranteed lead price at any spend level
TRON Agency
Reviews
D
Daria Levchenko
★★★★
The website and campaigns were reviewed before launch, with a clear plan and sensible priorities. The explanations were easy to follow.
S
Sofia Bondar
★★★★★
We asked for help with Meta Ads. The team prepared several ad concepts and walked us through the first tests. Communication was straightforward.
O
Olena Myronenko
★★★★★
Our dental project needed an approach tailored to the services. We appreciated the attention to detail and regular discussions of campaigns and landing pages.
A
Artem Savchenko
★★★★★
We received help with Instagram advertising from concepts to launch. The focus went beyond reach to whether the audience matched our product.
A
Anna Kovalenko
★★★★★
The tracking setup made enquiry journeys and advertising events easier to understand. The team explained the useful metrics and how to read the reports.
I
Iryna Doroshenko
★★★★
We received clear recommendations for the website structure and service pages. Breaking the work into stages made it easier to plan the next changes.
FAQ
Frequently asked questions
How much is Meta Ads management?
$300 per month. Ad spend is separate.
What is included?
Account audit, campaign structure, Pixel/CAPI, audiences, remarketing, creative hypothesis testing and optimisation.
Do you make creatives?
We define creative strategy and hypothesis requirements; production scope is agreed separately.
Do I need Conversions API?
Often yes. CAPI helps send server-side events and reduce browser signal loss.
Do you use Advantage+?
Yes, when data volume, product and account structure justify it.
How quickly can we see results?
Useful conclusions appear after enough events accumulate; timing depends on budget and market.
Can Meta run without a website?
Sometimes forms or messaging work, but a website usually gives stronger offer and analytics control.
Do you guarantee lead cost?
No. We define an acceptable range and optimise toward it, but auctions and conversion rates change.
PRICE
How much it costs
Advertising spend is separate. Final scope is agreed before launch.
Meta Ads setup: Facebook and Instagram advertising
Meta Ads setup for business: Facebook and Instagram advertising, audience segmentation, creative testing, remarketing, Meta Pixel and Conversion API. Campaigns are optimized for qualified leads and sales.
✦ Event offer: Halloween
What is usually included
✓ Business Manager and Ads Manager audit✓ Meta Pixel + CAPI validation✓ Campaign and budget structure✓ Audiences, lookalikes and remarketing✓ Creative strategy and testing
TRON / SERVICES
