Security services · Google Ads
8.5 months
Союз Гарантія
A review of a public example in security services. The figures belong to the project described by the source.
Challenge
Separate monitoring, physical security and technical solution enquiries. Distinguish service enquiries from calls and direction requests.
Audit
- 01
Review advertising objectives and conversion events
- 02
Connect enquiries with their traffic source
- 03
Check forms, mobile experience and response time
Advertising approach
- 01
Separate campaigns by product and customer intent
- 02
Review search terms and irrelevant enquiries
- 03
Match conversion reporting to actual enquiries
- 04
Assess enquiry quality when changing budgets
Advertising account data
Screenshots may cover different periods and conversion goals. Their figures should not be added together or equated directly with the overall source summary.
Result
The source figures above are unchanged. They are not TRON results or a promise of equivalent outcomes for another project.
Takeaways
For your own project, define the target action, measurement method and enquiry quality criteria first. Then compare campaign approaches using consistent data.
